Answered By: Chimene Tucker Last Updated: Sep 23, 2014 Views: 49
USC does not have access to Nielson ratings. However, you can search in the database Communication Mass Media Complete to locate a trade publication source for the ratings.
From within Communication Mass Media Complete, select Advanced Search and type the following:
- First search box = Nielsen
- Second search = ratings
- Third search box change Select a Field to SO Publication Name, then type in "Broadcasting & Cable"
Please note, many newspapers also have articles written about Nielson Reports.