Answered By: Benjamin Hall
Last Updated: Nov 01, 2023     Views: 55

A SWOT analysis refers to the examination of an entity's strengths, weaknesses, opportunities, and threats. These analyses can be used to quickly understand a company or industry; however, it's often best to build your own SWOT or PESTLE (political, economic, social, technological, legal and environmental).

The best resources for finding a SWOT analysis of a public company, include:

  • Gale Business Insights (formerly Business Insights Global)
    • As of this writing, database includes SWOT for ~2,000 companies.
    • Search for a known company (ideally public). As the fuzzy results populate, select the company name under either "Company Profiles" or "Industry Profiles." From the "Company Profile" page, locate "SWOT Analysis" and select "Read full SWOT analysis" to populate the GlobalData SWOT report.
  • EBSCO Business Source Complete
    • As of this writing, database includes ~75,000 SWOT from 2003-Present.
    • Search for a known company. On the results page, select "SWOT Analyses" under "Source Types" from the filters on the left. Click any result that indicates "SWOT Analysis" for a respective company to populate the MarketLine SWOT report.

The best resource for finding a SWOT analysis of an industry:

  • IBISWorld 
    • As of this writing, database includes latest content for 700 industries.
    • Search for a company or industry and select a relevant industry report. On the side-navigation, click the waffle to expand and click "At a Glance" to view Key [Industry] Takeaways, Products and Services, Major Players, Key External Drivers, Industry Structure, SWOT, and more.

The best resource for finding a PEST analysis of a country:

  • Passport
    • Search for "PEST Analysis" in the search box. Examine results for specific countries (e.g. PEST Analysis: The US) or click "VIEW ALL RESULTS."

In general, the best resources for building your own SWOT, PEST, or PESTLE can be found here: Industry Research.

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