Q. Where can I find market research?

Market research frequently includes market size and market share data. Reports will often reference market sizing like "X Global Market is valued at X USD in X year and is expected to grow at a CAGR of X% from X year to X year." Reports are typically written explicitly to size specific market segments, so its best to consider creating your own estimates for a specific market, based on a variety of data.

The best resources for finding market research at USC, include:

IBISWorld

• Search for a company or industry (e.g. Tesla) and select the relevant industry report. On the side-navigation, examine the "At a Glance" tab to locate the "Executive Summary." Also view the "Products and Markets" tab to locate industry revenue within the "Major Market Segmentation" and the "Companies" tab to locate market share data for major companies.

Gartner

• Locate and select "Advanced" below the search box. Scroll down to locate "Content Type" and check boxes in the dropdown menu for "Market Analysis" and "Market Share." Also consider checking boxes for "Magic Quadrants" and "Market Data & Statistics" or "Market Guides." Add search terms (e.g. Cloud) to the search box. 
• Categorically, Gartner's strengths include: Artificial Intelligence; Data & Analytics; Telecommunications; Cloud Computing; Information Technology; Data Security; API Management; Automation; HR & Talent Management; Business Software; etc.

Forrester

• Locate the menu item for "Insights" at the top of the page. Hover over "Insights" and select "Latest Research". Browse research by all content types or click "Reports" to examine predictions, data overviews, trends, vision, landscape, and trend reports. 
• For a different path, visit "Forecasts" within the "Insights" menu. Forecast creates forecasts for Work; Technology; Marketing; Healthcare; Financial Services; Retail; and related verticals.

MarketResearch.com Academic

• As of this writing, this database includes ~1,500 market reports [Freedonia Focus; Kalorama], 2003-Present.
• Browse market research by category (Food & Beverage; Technology & Media; Heavy Industry; Demographics; Life Science; Consumer Goods; Service Industries; Public Sector) or search for a known product or service (e.g. Credit Card). Tip: Browsing may be easier than searching.

Frost & Sullivan

• As of this writing, this database includes ~5,000 industry analyses, 2018-Present.
• Locate and select the (+) expand option beside "Deliverable Types" under FILTERS. Check the box for "Industry Research." Browse industry research by category (Aerospace & Defense; Automotive & Transportation; Business * Financial Services; Career Research; Chemicals, Materials & Nutrition; Consumer Products; Education; Electronics & Security; Energy & Power Systems; Healthcare; etc.) Add search terms to the "Search here" box (e.g. Drone). Tip: Browsing may be easier than searching.

BCC Research

• As of this writing, this database includes 2,500 market reports [BCC Publishing], 2018-Present.
• Important: Go to 'Member Login' at upper right and click 'IP Authenticate' to search.
• Browse market research by collection (Life Sciences; Sensors; Materials; Environment & Sustainability; Commerce) or search for a known product or service (e.g. Biofuels). 

Passport

• Locate SEARCH ALL CATEGORIES, select "Industries" and select the the "Go" button. Browse industry research by category (Appliances and Electronics; Drinks; Food and Nutrition; Health and Beauty; Home Products; Luxury and Fashion; Nicotine and Cannabis; Services; B2B) or search for a known product or service (e.g. Soup). Tip: Browsing may be easier than searching. 

EMIS

• As of this writing, this database includes global industry reports [Mordor Intelligence; TBRC; MarketLine; Technavio, Barnes]  for over 197 countries/regions.
• Locate and select the house/home button in the menu options beside MY EMIS. Find the box for SOURCES. Within the box for "Global Industry Research," select "All Sources." Locate a reputable market intelligence provider (e.g. Technavio) and click their profile. Within a provider's library, use the search box to search for a known product or service (e.g. Adhesive).
• Alternatively, search for an industry, product, or service in the main search box and explore the "Reports" section. Tip: Browsing may be easier than searching.

ABI/Inform

• As of this writing, this database includes ~25,000 industry reports [Fitch Solutions; D&B First Research], 2009-Present.
• Locate and select "Advanced Search" above the search box. Scroll down to "Document type:" and check boxes in the dropdown for "Industry Report" and "Market Report" and "Market Research." Add search terms (e.g. Colleges) to the search box.

Gale Business Insights (formerly Business Insights Global)

• As of this writing, this database includes ~43,500 market research reports [Plunkett Analytics; MarketLine/GlobalData] and ~200,000 market share / rankings [Market Share Reporter], 1998-Present.
• Locate and select "Advanced Search" from the home screen. Scroll down until "by content type:" is visible. Check the box for "Market Share / Rankings" and "Market Research Reports." Add search terms to the "Terms" box (e.g. Paint) and select "Document Title" in the dropdown beneath "Field."

Orbis

• Search for a company and scroll down to the "Research" tab on any company profile page. Examine sources for MarketLine and GlobalData (e.g. MarketLine Industry Profile: Luxury Goods in the United States).